electricpower:

LOS ANGELES—Nissan Motor will keep the price of its upcoming battery-powered Leaf competitive with similar-size cars and expects to make money on the vehicle despite the cost of its launch, said Chief Executive Carlos Ghosn on Friday.

The five-passenger hatchback, which is being designed to have an all-electric range of 100 miles, would cost only 1 percent to 2 percent more than traditional combustion engine vehicles in its class, he said.

“On the pricing of the vehicle it is too early to say, but there will be no surprise,” Ghosn said. “We know it will be the key to the mass market.”

Nissan has not disclosed pricing on the Leaf, but has said it expects the car to be the first affordable, mass-market electric car when it goes on sale in the United States, Japan, and Europe by the end of 2010.

posted 2 years ago